Organization: Arc Communications (B2B Telecom & Technology Provider, Nottingham, UK) My Role: Marketing Analyst Consultant (Postgraduate Project student) Project Period: May – August 2026 Focus: Digital Audit, SEO/CRO Optimization, STP Strategy, & Paid Search Rationalization Core Frameworks: SOSTAC, STP, Competitor Benchmarking, Website/SEO Audit, PPC Keyword Analysis, AIDA Executive Summary Arc Communications entered this consultancy engagement with an established marke

Organization: University of Nottingham Innovation Park (UNIP) My Role: Operations Assistant Key Results: 72-Hour Move Compression | 100% Asset Reconciliation | Zero Downtime Key Competencies: Change Management, Multi-Stakeholder Alignment, Systems Thinking, and Risk Management. Executive Summary When the University of Nottingham Innovations Park (UNIP) decided to consolidate operations from the 3-storey Castle Meadow Campus into the active Jubilee Campus earlier in 2026, the

A customer-insight case showing how personas, journey mapping and CRM thinking can turn scattered customer information into clearer marketing decisions.

A boardroom-style marketing case focused on making performance measures commercially meaningful rather than overwhelming decision makers with metrics.